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I have read a lot of articles lately talking about
traditional media loosing its viewership to the internet.
A good one can be found here http://freakonomics.blogs.nytimes.com/2007/11/07/is-web-video-really-hurting-tv/?ex=1195189200&en=5eb7db8fec51ad19&ei=5070&emc=eta1&apage=2
Of course, the provision of an alternative and a more convenient news and
entertainment source or medium has reduced the viewing and the following of
traditional media, but the concern here is will this so called "new, interactive
or online media" takeover from the traditional media we grew up watching? I
don't think we will see that anytime soon, the Internet still hasn't penetrated
places like Africa as well as it has done in Europe and America, so at least not
for Africa for now (though many African companies are popping up trying to solve
this problem for Africa) but its still the way forward and TV and other sources
of news and entertainment should prepare and jump in first to penetrate the
online viewing and readership before their competitors do.
The traditional TV networks should not slack, they should also innovate and
embrace the rapid technological advancement or else be left behind. As viewers
move more towards the Internet, the TV channels and Radio channels should also
establish an online service and make it a little more interesting than
traditional viewing by adding interactivity, view-on-demand and many other
goodies that the web2.0 comes with.
Many live Internet TV streaming services are emerging.
Companies like Brightcove, PPstream, TVKoo and AfricaMars. TVKoo is a Chinese
P2P online TV service that broadcasts a variety of TV channels online. While
AfricaMars, a newly launched service is focused on African TV channels. It also
uses p2p technology similar to TVkoo,
AfricaMars covers African countries like
Ghana, Nigeria, South Africa, Kenya and many other African Countries and most of
their viewers live in America, Europe and Asia, who are trying to catch up with
local news from Africa or watching some entertainment programs they miss back at
home.
These services provide TV channels with a great opportunity
to reach viewers on the internet, thereby increasing the TV channels viewers.
In the near future, we'll see more of user generated TV
content online. Despite choosing what they want to watch or listen to, online
users will begin creating and sharing their on news and content generally and
sometimes live. Services like Ustream.tv
have launched live user generated video services and have been getting a lot of
users and funding.
In the near future, the Internet is going to be more of live video and audio
content.
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