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Online TV viewing is growing, more people get online and more users get used to
getting news and other entertainment on the Internet, if you have seen the
latest statistics on Internet viewing of games of the ongoing Beijing Olympics,
the least you could do is agree with me.
Internet usage is growing rapidly especially in emerging economies in Asia and
Africa. With improvement in bandwidth and the development of new data and
content transfer technologies (like p2p TV streaming and other social media
applications & platforms) more people will begin enjoying the multi-media
features of the web as podcasts, video and live TV can be broadcasted and
streamed live online with great speed like never seen before. Many social media
sites have sprung up and are getting lots of users everyday. Traditional media
and TV content companies should provide online services or the option of getting
their services and content online to take advantage of this technological trend
and use it to maintain their dominance of their niche in the entertainment
industry.
Many online media and video sites are gearing up to distribute live TV content
online and many more have already launched online TV services that are mostly
free. These companies like TVKoo in China and
AfricaMars WebTV in Africa will help traditional media and TV studios
distribute their television programs online for the Internet TV viewers to
watch. The TV channels that will do this will also gain an edge over their
competition, they will get embraced by the online viewers first and get the
chance to lead by getting most of the users earlier.
The webTV services compete and work hard in promotion and also invest money in
developing user friendly TV or video platforms and marketing on the Internet to
expand their reach and attract users which is an added advantage to the TV
stations broadcasted on these online services, as they can piggyback on these
promotions by the online TV services and expand their viewers by reaching new
users through the online services when they sign content and online distribution
deals with the WebTV companies.
People online search for 'African TV', 'watch African TV' and similar phrases,
they also post questions in forums on how they could watch their favourite
African TV channels when they are overseas in Europe or America. AfricaMars
provides a solution to these group of people by giving them the TV channels
right on their computers to watch from anywhere.
The whole system is user friendly and fast because it uses
peer2peer video streaming to reduce bandwidth requirement.
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